Massivit : Add a fun dimension to your events
How a human-sized 3D printed Coca Cola bottle stole the show
Opening Coca Cola’s new Startup Facilitator in style
“Bridge by Coca Cola”, a startup accelerator program run by
Coca Cola, was about to launch its chic new facilities in the
trendy Rothschild Boulevard in downtown Tel Aviv, and the
second year of its program.
To celebrate the opening of the new facility, a high-profile
event was organized for program members, Coca Cola
managers from Turkey and the US headquarters, as well as
leaders from the investment, technology and financial
community. The event organizers were looking for some cool
design elements to reflect the young urban style of the new
We need a cool 3D solution – and we need it fast!
Just two weeks before the event, Massivit was approached by
the organizers to create some 3D elements that would both
serve the event party, and be incorporated later as a
permanent fixture within the Bridge’s interior space.
Following a meeting between the Massivit team, its customer
E.S. Digital, and Coca Cola’s interior designers, the decision was
made to create a wall decoration comprising 3D printed Coca
Cola bottle caps in different sizes and colors, and finished with a
letter to spell: “The Bridge”.
Additionally, a 3D printed, super-size bottle of coke was
commissioned to serve as an eye catcher for visitors at the
entrance to the building.
Massivit 1800 does the job in just a few hours!
The objects were printed on the Massivit 1800. It took only 4
hours to print the super-size coke bottle and about 5 hours to
print all nine bottle caps.
E.S. Digital, a recent convert to the wonders of 3D Printing,
handled also the finishing work: the bottle was painted Coke
red, with Bridge’s logo applied using a white paint layer. The
bottle caps were painted on the sides, black, red and white, and
the bottle cap faces were finished with self-adhesive vinyl.